#Graphic design portfolio cases how to
#Graphic design portfolio cases driver

#Graphic design portfolio cases driver

Tell a storyĮveryone loves to hear a good story, whether it’s what your friend saw her neighbor doing on her lawn, or how that crazy SUV driver cut off your brother in traffic today. And that leads to more inquiries and even more clients.

Prospects who can read it and think, “That’s my problem too!” will immediately feel that you can really help them. If a potential new client can read the study and easily put themselves in the shoes of someone you’ve already helped, then congratulations - you’re on your way to a study done right. Writing about the specific issues that made them come to you in the first place is a great place to start. Writing a case study from the perspective of the client is another effective method. Write about the client, not about yourself Starting with related case studies helps you to attract more of the same. Or maybe you created a logo for your favorite doctor’s group practice. Maybe you designed a website for a new band last week. Once you’ve got your ideal client in mind, think about similar clients you’ve already helped. Whoever your ideal client is, and whatever the reasons, start there. Or maybe you want to attract people in the healthcare industry. Maybe it’s someone in the music industry because of all those record-label internships you had in college. Take a moment and try to visualize your ideal client. The easiest and most effective way to figure out which client to focus on is by figuring out who you want to appeal to.

So how do you choose the best of the bunch? Most likely, you have dozens - if not hundreds (if you’re doing your job right) - of happy clients to choose from. The first step in any case study is figuring out who to write about. Read on for more case study insights from Wes McDowell of The Deep End Design. Data: Show the success of your work through cold hard facts and numbers.Narrative: Don’t be dry – tell a story about the client’s needs and your design process.Perspective: Write in the client’s perspective so potential clients can easily relate.Targeting: Focus on a past client that represents your ideal future client.

#Graphic design portfolio cases how to

This quick guide will cover how to make an effective case study for your portfolio. So how do you get the most out of your graphic design case study? Since case studies are so powerful - going beyond simple testimonials and work screenshots - spending the time and effort to create an effective, well-done study pays for itself many times over. In an industry as competitive as design, a graphic design case study could become the driving force of your portfolio. But beyond being a tool to sharpen your skills, a case study is an invaluable marketing asset to have at your disposal. Being able to review your work, look at what you’ve accomplished, and learn from it is incredibly useful.

Case studies are a powerful tool in the creative industry.